Topic：Experiential marketing in digital time

12.02 Sub-track1  10:00 – 10:30

Introduction

Hospitality industry is fundamentally changing its way to connect with customers and create unique and exceptional experiences. Rapid digital adoptions, be they data, social or technology, have opened new horizons for deeper customer segmentation and personalization. Who is ahead of the games in the industry will be rewarded and able to build enduring customer relationship and loyalty.