Future Of Digital Marketing
12.01 Keynote Track 14:00 – 14:20
Director, Google Marketing Solutions, Greater China – Google
Introduction
Advances in technology are ever changing and influencing every aspect our lives on a deeper level. All things will be connected in the not-too-distant future, while VR, AR, self-driven smart cars, big data, and new forms of tech are emerging at alarming rates; and at the same time consumer behavior is also evolving. In this era of change, how should brands seize the future?
Arlene Ang
Director, Google Marketing Solutions, Greater China
Arlene currently leads Google Marketing Solutions in Greater China, helping advertisers get the most out of Google products. Prior to joining Google, she was the CEO of OMD China, with a remit to transform a traditional media agency to one offering an integrated solutions. Arlene has over 20 years of advertising experience ranging from branding to digital, CRM, social and mobile.
Arlene has also served as a senior executive at Omnicom Media Group and Publicis. In 1999, she tried her hand at entrepreneurship and started AdXplorer, a digital marketing agency, and built the business out across the Asia Pacific region.
Arlene graduated from the National University of Singapore and obtained her masters from the University of Hull. She has a keen interest to develop the China digital ecosystem and is a member of Mobile Marketing Association and I-Com Global, the world’s leading summit for marketing, data and measurement. In 2014, Arlene was one of the Honorees for AdAge “Women to Watch” China.