Topic：Forging the digital ecosystem with marketing

12.01 Sub-track 1  10:00 – 10:30

Introduction

The internet era has seen great changes in the marketing realm, and under the emerging trends of media fragmentation, loss of targeted consumer reach via media and the decrease on media value on ROI – what is a new model for facilitating effective marketing? Jeep has advocated a revolutionary marketing approach known as the “Hyperlink Ecosystem Marketing” – which is the linking of platforms, brands and influencers with common values, client groups and user contexts. This allows for the lowest costs and maximum user experience to be “shared” in marketing. In last six months, Jeep has completed three such marketing cases and streamlined its ecosystem marketing – how will these applications and successes inspire other brands and industries?