Topic：Big Data & New Marketing

12.02 Keynote Track 9:40 – 10:00

Introduction

Big Data & New Marketing
Mobile era media disruption, AI, marketing innovation, brand e-commerce, e-commerce branding, marketers have been challenged forever. Brand is going through a new marketing evolution driven by big data. Harness the power of Alibaba’s big data to extract consumers’ real motive and intention behind the scenes, and build through-the-line ROI measure from branding to sales，as well as brand data assets.

Alimama CMO Tony Shen
Profound experience in Internet sector, former national sales general manager of SINA, and former vice president of LETV Sports.
All rounded marketer with years of experience in integrated marketing, Internet, media, advertising, sports, operation, t and etc., he has served as final judge and guest for many ad creative awards, such as Effie China and ROI Festival. Strong internet mindset established by operating in a variety of rapidly changing media sectors across portal, search, video, we media, e-commerce, social, mobile and others.