Unleash the Power of Location, xAd brings the Location Solution 2.0 Version!

12.01 Sub-track1  15:00 – 15:30

Introduction

Mobile marketing is no longer a small screen and a part of multi-screen, mobile has been the backbone of marketing strategy and yet it has been entering a new era where advertisers can target their audience based on their real time location and historical path. Hedi will introduce why Location is the NEW category today’s marketers need pay attention to after Search and Social in his speech. He will also introduce the new mobile location marketing solution which called xAd Location Solution 2.0 to all audience, please stay tuned!

Hedi Wen, Director of Marketing, xAd China

xAd is the global leader in location intelligence. By leveraging a mobile device‘s current or past location data, xAd can provide in-store visitation insights by market, brand and even by specific competitors. Each month, xAd’s patented mobile location solutions help marketers reach unprecedented scale with access to over 500 billion meaningful mobile moments, 500 million people at nearly 100 million unique places and points of interest globally.

Hedi is currently leading the marketing activities and branding development of xAd in China. He is a digital savvy with years of experience covering multiple disciplines including PR, Creative and Media.
Prior to xAd, Hedi was General Manager, Head of Social Media of Omnicom Media Group China. In his early career, Hedi was also a founding member of the digital shop of Ruder Finn Asia- RFI Studios.