Simone Zhang

Simone Zhang AI co-created with arkr Founder/CSO
19 years experience. 1997-2001: OGILVY shanghai. 2004-2015: HAVAS shanghai
Started brand consultancy function in 4A since 2008 , in charge of go-to-market strategy, brand position, brand architecture/product portfolio, new product development, integrated communication strategy and content strategy,
Started AI co-created with arkr since Jul 2015 and created EVOLUTION marketing philosophy . The core role is new business development, strategy innovation, support arkr group to enhance the integration communication ：
1 innovative communication －co-creation model, provide the evolutional brand strategy, integrated communication strategy, from media to shelf/content to sales solution
2 synergize cross-over business, leverage LEO digital resources including IP, SEO, EC, etc, develop evolutional ROI solution