Havas Creative Group has appointed former Starcom Mediavest Group (SMG) executive Mike Amour as chairman and CEO for the region.Amour will be responsible for leading and driving collaboration and growth for the agency. Based in Singapore, he will report to Andrew Benett, global CEO of Havas Creative Group.
Amour will drive both organic and inorganic growth. The new role will allow Amour to showcase his media and creative expertise. “Given what Havas is trying to do with the Village concept, I would hope that my experience would give me good perspective to accelerate growth,” Amour said. “Havas is very ambitious to grow and in a competitively differentiated manner,” he said. “It’s important to have a good sense of what we can expect both in terms of organic and inorganic growth,” he added.
Amour, who begins the new role Monday, was most recently Asia-Pacific president for SMG. He left that role in July after 18 months. Prior to that he was regional CEO for Project:Worldwide and also led Grey Group Asia. Amour has also held senior management positions at McCann, TBWA and Wieden + Kennedy.
Juan Rocamora, who held the APAC chairman role since 2012 despite being based in Spain, will retire at the end of the year; Rocamora is also CEO for Southern Europe.