Topic：Driving marketing innovations in beauty, driven by digital, data and technology

12.01 Keynote Track 16:00 – 16:35

Introduction

Asmita Dubey is the Chief Marketing Officer for L’Oréal Asia Pacific. She joined L’Oréal in January 2013 as China CMO. Ms Dubey is a marketing professional with 19 years’ experience in communication groups and corporations in India, China and the Middle East.

Having spent ten years of her work life in China and the initial years of her life, education and first seven working years in India, Ms Dubey has accumulated a deep understanding of the market in India and China. Her expertise spans digital marketing, e-commerce marketing, market research, integrated marketing communications, marketing analytics and strategic media planning.

Prior to L’Oréal, Ms Dubey spent eight years at Mindshare (WPP Group).

Consumers are changing. They have never had more choice and less time. Social media users are beginning to expect more real-time moment content. Thanks to faster Internet and the ubiquity of smartphones, live video has become a trend on its own, with more apps and platforms offering “live streaming” functionality; even this year’s US Presidential debate was streamed live on Twitter, drawing millions of viewers in. Live is the attention that leads to a connection that builds a business, one customer at a time. Hear from Aliza Knox, Vice President of Asia Pacific at Twitter, on why 2017 will be the year when live video will fully take off, utilised by more brands and individuals than ever.