Topic：Understanding and listening to consumers

12.02 Sub-track1  14:30 – 15:00

Introduction

Media convergence is changing the way people experience brands and bringing the point of engagement and transaction closer together. This means the contribution of media to your business is more visible, immediate and measurable than ever before, enabling us to REDEFINE the value of Media. Digital is at the heart of this disruption with media increasingly acting as a sensor for the organization. In nowhere is it more true that in China where the digital ecosystem increasingly bringing convergence to the fore. Brands need to resonate more deeply with the new mindsets, experiences and attitudes of Chinese consumers.